Looking for the sweetsot between brands, customers and technology; but a real stickler for quality systems ad orderly procedures. Keeping an eye on young entrepreneurs in Mechelen with www.mest.be , keen on everything which is food and motorbikes :-)
Sunday, November 20, 2005
Time is moving fast
last Friday I was out on town with Jan from Jip and Janneke the producers/directors of the WorldQuest adventure. He met up to celebrate the award Sony Ericsson WorldQuest received at the Night of tea advertising in Belgium. We won the award for best Interactive campaign and best return on investment .... a pithy we can not go for the 06 version because after Friday we are sure: it was a one of our best experiences ...
Talking about work: it is not only getting used to new colleagues, but also to new agencies :-0 ... it is when you leave a job after 4 to 5 years and then start over again that you realize how deeply interwoven your thinking is with that of the lead agencies you work with ... It feels like in the good relationships I had with the lead agencies there was a common way of thinking and creating which made life so easy on one hand ... Today I have to start the process with the agencies again to come to that common ground from which the best projects are delivered ... But who from the agencies does not remember the first meeting with me :-) .. History repeats itself ...
talk soon - love peace and understanding my friends
Sunday, November 13, 2005
Felt like coming home ....
Running into Martin and Lisa had something enriching. Of course we talked a bit about work, but the most important things were what we were doing, how we felt and where we were heading to .... a new house, a new life ....
Earlier that week I met up with Cecilia F and Magdalena at the Audi Open in Brussels where I could witness the class of our Team Sony Ericsson in show jumping. Of course I took them out on a little tour in Brussels to show them my favorite places and my favorite bar.
It was a true joy feeling that after all I moved on, there will always be a place and a time to meet. Let this therefore be an open invitation to everybody reading this blog: don't be a stranger, you will always find an open door when you are around ...
T.
Sunday, November 06, 2005
Never realized ...
I'm glad in a way that I was home all week and that I could finally meet up with some friends in Mechelen without having to think about the next flight to catch. In a way it is addictive the traveling and maybe I'm just happy now not having to do this , but I know that I some way I will miss it in the long run ...
this week-end also it got more an more clear that the move is coming really close. We set the date of the actual move to Sunday 27th of November. We have to do this on a Sunday since the apartment is in the city center and on Saturday there is the market and a lot of week-end shopping going on ...
On the work front things are starting to get in place .. I tumbled from budget meeting to budget meeting. In Sony Ericsson it was the last thing I did, within Dunlop it is the first thing I do .. Talking about continuity :-) .... It is really fun trying to find the right tone of voice :-) for this new environment and to figure out the specifics of the business ....
Sunday, October 30, 2005

it has been now already two weeks that I closed a very big chapter .... and I'm slowly getting used to my new habitat. Last week on Thursday I had a meting in London (sorry flew in in the morning and out in the evening so no time for a social visit, but next time I will make sure I have the time) and it felt so strange not to get off at the Hammersmith station on the Piccadilly line .... wonder when it will feel strange to do so ....
Life is pretty hectic for the moment with trying to sort all paperwork for my apartment in Luxembourg and the one I bought last month in my home town Mechelen . We can hardly wait to move and to build a new home which I hope to see more often than I did my current place .... a new home, seems like such a big new thing, an opportunity to make a fresh start, but aren't things a bit more simple, since the simplest questions are the most profound: Where is your home? Where are you going? What are you doing? Think about these once in awhile, and watch your answers change.
feels like I have found the answer to the first question, but the second question I hope to have some indications when I have a more clear view on what I'm doing today .....
ons toontje
Friday, October 28, 2005
Good Year (Dunlop) and Good Times
To Good Years and to Good Times.
Brother
Koen
Sunday, October 16, 2005
There is a part of me ....
ons toontje
PS: for everybody who still wants to make a posting: feel free to send it in on: onstoontje.friends@blogger.com
Wednesday, October 05, 2005
Wij zullen u missen
Kieron
Greetings from the AM team
Dear Toon,
It has been a pleasure working together with you over the last years. You have been a tough but fair requirement owner. We wish you all the best for the future and hope that our paths will cross again!
Best regards
The AM Team
Per Pedersen
Good Luck!
Lund will be a duller place when it looses the color of you glasses, now we will never know what really hids behind all that glamour!
It has been a pleasure working with you - I wish you all the best for the future.
/Dan
Toon you are a bad bad bad good friend wish you all the best!
Jörgen Berg
Tuesday, October 04, 2005
Thanks for a good year!
Great to get to get to know you during this year Toon. Good luck in your new life and hope to see you soon again!
/Tomas
An era comes to an end
Many thanks for working together. It was a joy and a great experience. But particularly it was a lot of marketing fun.
Good luck on the Goodyear-shoed Dnjepr.
/Serge, your man on the Belgian marketing frontier.
The SoundToon to my job
Walkman 100, but certainly there is a consistent theme too many of the best ones.
Where to begin? Creating experimental whisky and fruit juice cocktails
in Berlin? Dinner with Amelie Mauresmo? Picking up ex- tennis players
and taking them back to our private box in Miami? Helping Greg Rusedski turn around his tennis match at the Nasdaq Open? Being on our 'very best behaviour' whilst meeting famous people with Dee? The quiet dinner until 5am in Amsterdam? Maybe turning Martin into our 24 drinks waiter after the Revolution Awards?
I’m not sure if it was such a good idea though that same night to leave a phone message for my fiancé saying: “I’m not coming home tonight, I’m sleeping in in Toon’s hotel room.”
As I was drunk my message was slightly slurred, and my good lady thought I’d said “I’m sleeping In Simone’s hotel room.” I got home to a slightly more frosty reception than I was expecting!
One thing is for sure, I'm going to miss Herge's Adventures of ToonToon!
Good luck with the new job.
Never forget to check your rubber before you ride! :)
Andrew Warner
Good Luck
It's been great working with you - hope you have as much success in the future as you have with Sony Ericsson.
Love, Liza
Good luck!
Hi Toon,
I’m going to miss the weekly conference calls, especially the ones at 7am on a Monday morning!
I’ve learnt a lot from you and I wish you the best of luck for the future.
Kelly
Tchau!
Wishing you the best always!
Enjoy the ride :-)
Um abraço,
Adriana Morales
It's been a pleasure...
You will be greatly missed by all your friends at Dare. As you might say, Mr Diependaele, it's been a pleasure...
Look forward to playing air guitar with you in the near future.
Best wishes and stay in touch,
Mark
Good Luck & Thank you!
Dear Toon,
You surprised me when I first met you in Singapore with your cute looking ‘green’ spectacles! I have this feeling that oh you are so funny and creative and I will definitely enjoy working with you. Thank you so much for your assistance, for sharing with me the knowledge of E-Business/Digital Marketing and helping me to resolve my problems with our internet sites.
It’s sad to know you are leaving Sony Ericsson; I wish you all the best in your future endeavors, have fun & keep smiling :-)
Cheers,
Jasmine
Good luck!
Hi Toon,
I've really enjoyed getting to know you. I wish you all the best in the future!
/Pontus

