my god, it was such a long time that i had such a laugh in the office. I have been watching one of the best viral video's on branding ever . See for yourself and have a look at : Windows re-branding of Ipod
Reminds me so much of the discussion i have had with so many people during my time at Dell and Sony Ericsson and most of all it made me think back at the period i had the opportunity to work with Tak Kawagoi , the man behind the Sony Ericsson logo ...
i love so much the stylish and very clean design we had in the beginning, but i must admit looking back at the current site Sony Ericsson is doing: they look smashing as well are the e-mails i feel are like gems in my inbox ...
this evening i'm having the kiwi and olly over for a litte drink or two ... will report back on the damages this week-end. There is basically only one challenge: how can we make sure will be on the train back to Amsterdam tomorrow morning at 8 :-)
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