I love that phrase in the current marketing lingo .... maybe i'm just to anal when it comes to digital, but it seems that a lot of people are forgeting the fact that in a Web 2.0 world the viral aspect is the embodiement of the powershift to the users.
It are the webusers aka the customers that will create the viral, not the marketing people themselves. we can only do our best to make something with a viral potential or capacity ...
just a thought , i know i'm being a digital purist now but had to set that straight
3 comments:
not too anal at all ... it's the classic sign of an ignorant client :)
How come you know so much about clients these days eh Brenda? Oh wait, you must have gone over to the dark side!
Toon, you are completely correct of course. I'm not even sure the words 'viral' has much use any more. I prefer the Seth Godin 'remarkable' approach instead. ie, make something 'remarkable' and it spreads (virally) by word of mouth.
oh olly, it was always my job to know about clients! ;-)
I love the dark side ... oh the power!!!
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